Influencer marketing has its roots form some old marketing strategies, so it is not new. It needs you to get the right people engaged and discussing your brand and product. This is guaranteed to generate you more leads, thereby expanding your portfolio and assuring you of more sales. This strategy is enough proof that word of mouth was always the best marketing strategy ever conceived.
You do not need nowadays to make so much noise just so you can get people to look at what you have to offer. Social media has assumed the role of word of mouth marketing and made it readily available. When you engage the online influencers, you will have a wider reach, through their social media platforms. There is always the element of trust when you opt for this method of marketing. Friends turn into your very own marketing teams. You therefore need to look carefully at what you stand to gain and take it.
You need to look for influencers, from your networks, and from the rest of social media and other media. You could be involved in the marketing of furniture items. You should find out more about interior design blogs, fashion blogs, and even construction blogs, and see how that market can serve your overlapping interests. As you go hunting for the big names, do not forget the influence of the smaller names as well. This gets them motivated, since they are involved in the launch of a product or service at the same time s other influencers. They also manage grater chunks of influence, when compare to what the big names manage, through the multiplier effect.
Ensure the influencers are sufficiently compensated. Everybody loves feeling special. You need to acknowledge and reward the key influencers in your social media circles. You could allow them to be the first people to try out a new product, or you could make their products exclusively for them. You could also extend them for free. You can ask them to contribute to the development of a product. They will appreciate their efforts going so far. They will reciprocate when they re-post, re-tweet of like posts about the product, and get social media talking about it. They obviously get approached by many companies, so you need to keep their attention as long as you can.
You need to create a rapport with the product. There has to be a bond formed between the influencer and the product. Ensure you engage the influencer on their terms. Do not make the intention too obvious. Ensure you also mention them, as they will appreciate being treated as other top influencers. Your product need to match the interests of the influencer.
The influencer and their targeted audience for influence are always changing. The relationships will always bear fruit as long as they remain great. There are software tools that make the work of assessing your influencer strategies easy.